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McDonald's admitted that it's experiencing "meaningful business impact" in the Middle East because of the war between Israel and Hamas, joining Starbucks in trying to squash misconceptions.
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After 50 years spent dominating the fashion world, HUGO BOSS is moving with the times. The iconic German clothing brand has unveiled two star-studded global campaigns to support its monumental rebrand, which includes splitting the company into BOSS and HUGO offshoots. For BOSS specifically, the stakes have never been higher. Lee Min Ho/Image: BOSS
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Functional Analytics SAVE SERVICES ACCEPT ALL HUGO BOSS meets the needs of the market with two strong brands: BOSS with classic modern looks and HUGO for young style individualists.
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Hugo Boss is making an executive decision. Under the leadership of CEO Daniel Grieder, who joined the almost 100-year-old German company in June of 2021, the clothing brand will get a new look.
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Find a great selection of BOSS for Men at Nordstrom.com. Top Brands. New Trends.
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Discover the latest HUGO BOSS collection for men and women here in the Official Online Shop. Get inspired and shop these exclusive designs now!
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Two Brands, Defined. The last, and arguably most crucial piece of the puzzle in HUGO BOSS' rebranding strategy is the clear delineation between its sister brands, HUGO and BOSS. While both clearly strike a position of appealing to a more youthful market segment, the two lines have more clear and defined boundaries than they did in recent years.
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Yes, Hugo Boss is trying to recast itself as cool. Gen Z cool. Even in an industry where change is a given and brand reinvention is almost an annual occurrence, the attempted turnaround is extreme.
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BOSS Genius Slim Fit Wool Suit Pants $198.00 ( 46) New! BOSS Sidney Half Zip Cotton Blend Pullover $115.70 - $178.00 (Up to 35% off select items) $178.00 ( 9) BOSS Hyde Longline Wool Blend Coat $486.50 - $695.00 (Up to 30% off select items) $695.00 ( 1) Sustainable Style BOSS Slice Stretch Twill Shorts $39.20 (60% off) $98.00 ( 5) Sustainable Style
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Hugo Boss Energy Trunks. $30.00. ( 2) Discover the versatile collection of apparel, accessories, shoes, and beauty from Hugo Boss. From casual to businesswear, this brand is made for the modern man. Browse men's clothing, watches, shoes, cologne, and more at Dillard's.
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Hugo Boss AG, often styled as BOSS, is a luxury fashion house and brand headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and fragrances. Hugo Boss is one of the largest German clothing companies, [3] with global sales of €2.9 billion in 2019. [4] Its stock is a component of the MDAX. [5]
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Discover the latest HUGO BOSS collection for men and women in the Official Online Shop. Shop these exclusive designs now!